Meet our Heads of Region: Raymond Lubrano, Head of Region LATAM

Published On: June 22, 2024

Continuing our brief series offering valuable insights into the pre-owned market, we’ve this time interviewed Raymond Lubrano, Head of Region LATIN AMERICA at Rotortrade, addressing our three key questions. Enjoy the read!

Q: What strategies is Rotortrade implementing to capitalize on the growing demand for pre-owned helicopter sales and services in Latin America?

“To capitalize on the growing demand for pre-owned helicopter sales and services in Latin America, Rotortrade is increasing its regional footprint by focusing on expanding its team across the region, establishing a new branch in Brazil, and building strong partnerships with key industry players. By enhancing human capital, Rotortrade ensures close connections with clients and provides personalized support tailored to their needs. The new branch in Brazil allows Rotortrade to better serve the largest market in Latin America with efficient service and quicker response times. Additionally, by collaborating closely with OEMs, maintenance organizations, and regulatory authorities, Rotortrade creates a robust support network, enabling comprehensive solutions and exceptional value for customers.”

Q: How does Rotortrade differentiate itself from competitors in the Latin American market, and what unique value propositions does it offer to clients?

“Rotortrade differentiates itself in the Latin American market by its positioning and commitments to the clients and the market. Acting as a distributor and inventory dealer rather than a broker or intermediary. We offer helicopters that we either own or have firm agreements on, ensuring clear accountability and trust in every transaction. Our strong financial capacity allows us to maintain an inventory of high-quality helicopters, providing competitive pricing and immediate availability. Additionally, our deal structuring capabilities allow us to cater to diverse client needs, offering unmatched convenience and adaptability in terms of finance or assets swaps. This structured and flexible approach sets us apart, ensuring clients receive reliable and straightforward service, free from the uncertainties and lack of liabilities often associated with brokers.”

Q: Can you provide insights into Rotortrade’s approach to building and maintaining relationships with key stakeholders, including customers, partners, and regulatory authorities, in the region?

“Rotortrade prioritizes listening, trust, strong governance, and confidentiality in its relationships with stakeholders. By actively listening to needs, being transparent, adhering to high ethical standards, and ensuring confidentiality, Rotortrade builds lasting partnerships based on mutual respect and understanding. This commitment ensures seamless operations and fosters strong connections that contribute to the growth of the aviation industry in Latin America.”

 

Contact: r.lubrano@rotortrade.com

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