Meet our Heads of Region: Gerard Pau, Head of Region Europe

Published On: June 22, 2024

Concluding our mini-series on valuable insights into the pre-owned market, we’ve interviewed Gerard Pau, Head of Region Europe at Rotortrade, addressing our key questions. Enjoy the read!

Q: What strategies is Rotortrade implementing to capitalize on the growing demand for pre-owned helicopter sales and services in Europe?

“Rotortrade is leveraging the increasing demand for pre-owned helicopter sales and services in Europe through several strategies. We’re expanding our presence and establishing strategic partnerships across various European regions, focusing on both established and emerging markets. This includes building and diversifying our inventory to meet diverse customer needs. We’re offering competitive pricing, expert guidance, and support throughout the purchasing process. Our commitment extends beyond the sale, providing ongoing support and maintenance services. Additionally, we’re using digital platforms and marketing strategies to reach a wider audience of potential buyers and sellers.”

Q: How does Rotortrade differentiate itself from competitors in the European market, and what unique value propositions does it offer to clients?

“Rotortrade sets itself apart in the European market by offering a wide selection of high-quality pre-owned helicopters from leading manufacturers. Our team of industry experts has extensive experience and deep knowledge of the European pre-owned helicopter market, enabling us to provide tailored solutions and expert guidance. Supported by our sole shareholder, THC, we focus on what truly matters: our customers and helicopters. We recently opened a state-of-the-art maintenance and repair center in Tallard, France, allowing us to offer additional services like maintenance programs, training, and aftermarket support. This enhances our ability to deliver successful transactions and satisfy customers.”

Q: Can you provide insights into Rotortrade’s approach to building and maintaining relationships with key stakeholders, including customers, partners, and regulatory authorities, in the region?

“Building and maintaining positive relationships with key stakeholders, including customers, partners, and regulatory authorities, is fundamental to Rotortrade’s approach in Europe. We establish clear lines of communication and responsive customer service to address inquiries, concerns, and feedback in a timely manner. We cultivate trust and credibility through transparent business practices and adherence to industry standards and regulations, collaborating closely with partners and suppliers to deliver seamless and integrated solutions to clients. Additionally, we proactively engage with regulatory authorities to stay informed about changes in regulations and ensure compliance with applicable laws and standards.”

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