Meet our Heads of Region: Bob Brant, Head of Region North America

Published On: June 22, 2024

As part of our brief series offering valuable insights into the pre-owned market, we’ve this time interviewed Robert “Bob” Brant, Head of Region North America at Rotortrade, addressing our three key questions. Enjoy the read!

Q: What strategies is Rotortrade implementing to capitalize on the growing demand for pre-owned helicopter sales and services in North America?

“To leverage the growing demand for pre-owned helicopter sales and services in North America, Rotortrade is implementing a focused strategy. This includes expanding our team across key territories to ensure comprehensive coverage and efficiency. Our recent establishment of a new office in Delaware strengthens our regional presence. Additionally, we are enhancing maintenance capabilities for our fleet, aiming to elevate service quality and reliability. These initiatives underscore our commitment to meeting market demands and delivering exceptional value to our clients.”

Q: How does Rotortrade differentiate itself from competitors in the North American market, and what unique value propositions does it offer to clients?

“RT stands out in the region through its expansive global network, granting clients access to a wide range of aircraft options and a comprehensive, turnkey solution. From meticulous inspections to seamless shipping and certification processes, we ensure a hassle-free experience for our clients seeking aircraft acquisition or relocation. Furthermore, Rotortrade’s distinct advantage lies in our robust financial wherewithal, enabling us to acquire and maintain our own inventory of high-quality helicopters. This not only translates into competitive pricing but also provides clients with the assurance of reliable and readily available aircraft. Additionally, our flexible short-term leasing options cater to diverse client needs, offering unparalleled flexibility and convenience.”

Q: Can you provide insights into Rotortrade’s approach to building and maintaining relationships with key stakeholders, including customers, partners, and regulatory authorities, in the region?

“RT emphasizes building strong relationships with key stakeholders, including customers, partners, and regulatory authorities. We strategically partner with OEMs to assist with aircraft trades, facilitating new helicopter deals. This collaboration strengthens our OEM partnerships and enhances our ability to offer comprehensive solutions. To foster industry connections, we have expanded our team with experienced personnel who have established relationships across various organizations and customer groups. These individuals are crucial in maintaining and growing our network, keeping us attuned to market needs. Additionally, Rotortrade actively supports regional industry associations, reinforcing our commitment to the communities we serve. Through stakeholder engagement and participation in industry initiatives, we build long-lasting relationships based on trust, integrity, and mutual benefit.”

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