Meet our Heads of Region: Aurelien Blanc, Head of Region APAC, ME and Africa at Rotortrade

Published On: June 22, 2024

As part of our endeavor to provide valuable insights into the pre-owned market, we’ve recently interviewed Aurelien Blanc, Head of Region APAC, ME and Africa at Rotortrade, posing three pivotal questions:

Q: What strategies is Rotortrade implementing to capitalize on the growing demand for pre-owned helicopter sales and services in APAC?

“Rotortrade’s approach remains steadfast: prioritizing proximity to clients and markets. In APAC, our team dedicates extensive time to engaging with clients and industry stakeholders across all markets, aiming to deeply understand their needs, challenges, and circumstances to tailor our support effectively. We’re actively forging new partnerships in key countries to ensure continuous coverage and are actively exploring expanding our presence beyond our current four branches in the region. This expansion will persist until we can confidently meet any demand that arises. Furthermore, we’re bolstering our team and seeking to onboard additional sales managers. We welcome passionate individuals with relevant backgrounds to join us in this exciting journey. If you’re driven to make an impact, we encourage you to apply!”

Q: How does Rotortrade differentiate itself from competitors in the APAC market, and what unique value propositions does it offer to clients.

“Rotortrade maintains its core principles by adhering to a structured and controlled approach, presenting helicopters it either owns or has firm agreements on. In a complex pre-owned market where trust is paramount, we prioritize transparency and accountability. While many players act as intermediaries, listing aircraft without clear ownership agreements, Rotortrade operates as a principal inventory dealer, ensuring clarity and accountability throughout transactions. Despite the challenges of some parties failing to honor commitments, Rotortrade’s commitment to accountability remains unwavering. With Rotortrade, clients benefit from the assurance that we are directly liable for what we sell, bolstered by the support of a larger group. This contrasts sharply with brokers who often lack substantial involvement, potentially jeopardizing deals through inadequate advice and lack of accountability.”

Can you provide insights into Rotortrade’s approach to building and maintaining relationships with key stakeholders, including customers, partners, and regulatory authorities, in the region.

“Rotortrade’s approach to cultivating and nurturing relationships with key stakeholders in the region is characterized by inclusivity and support. We adopt a neutral stance, aiming to collaborate with all parties involved. Whether it’s engaging with regulators, maintenance organizations, OEMs, or other stakeholders, our priority is to provide unwavering support to our clients. We are committed to leveraging our network and resources to address their needs effectively and facilitate seamless operations across the board.”

Contact: aurelien.blanc@rotortrade.com

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