A Personal Letter from Rotortrade’s CEO: Embracing Growth and Collaboration

Published On: January 19, 2024

Dear Valued Customers, Partners and Friends,

I hope this letter finds you well as we step into a brand new year filled with promises and opportunities.

Reflecting on our journey, it’s with great pleasure that I share some updates about Rotortrade and the path that lies ahead. In 2012, Rotortrade was founded with a bold vision to revolutionize the helicopter industry, driven by a belief that change was a necessity for the market.

Over the years, we’ve grown into a prominent player in the industry, boasting a global network of 12 locations and offering certified pre-owned helicopters of the highest quality. Our commitment to excellence, innovation, and customer-centricity has been at the heart of our journey.

A significant chapter unfolded in the summer of 2023 as THC completed the acquisition of Rotortrade. I’d like to take a moment to shed light on how this strategic move fits into our long-term vision. The synergy between our entities is crystal clear – both deeply committed to growth and with a shared passion for international expansion.

This acquisition opens doors to exciting opportunities for both Rotortrade and THC. It brings clear synergies in essential pillars of the helicopter industry: operations, maintenance, leasing, and dealership. These pillars, encompassing core services demanded by our clients, position us to deliver a comprehensive solution, whether for large organizations or smaller enterprises.

Post-acquisition, our commitment to customers takes on a new dimension – proximity. We’re dedicated to getting even closer to our clients, with an ambitious target of expanding to 30 dealerships by 2028.

Looking ahead, our overarching goal is ambitious and crystal clear – to lead the helicopter industry, excelling in operations, maintenance, dealership, training, and leasing by 2028. This path is illuminated by synergies, encompassing activities from fleet management to aircraft acquisition and leasing.

As we continue to push the boundaries of what’s possible in the helicopter industry, join us in #ChangingTheGame, revolutionizing helicopter ownership, and delivering excellence beyond expectations.

Thank you for being an integral part of our journey. Here’s to a year of partnership, growth, and shared success!

Warm regards,
Philippe Lubrano

About Rotortrade:

Established in December 2012 by Philippe Lubrano in Singapore, Rotortrade’s mission has been to lead the pre-owned helicopter industry by delivering top-notch helicopter experiences to customers seeking new aircraft backed by manufacturers. With a global presence of 12 owned dealerships, Rotortrade is an industry leader dedicated to elevating customer satisfaction. As the sole distributor of Leonardo pre-owned helicopters, an authorized reseller for Airbus pre-owned civil helicopters (RT MEA), and the only helicopter dealership that provides Nose-to-tail Certified Pre-Owned Helicopters, Rotortrade offers Helicopters You Can Trust. In October 2021, The Helicopter Company, under the Public Investment Fund, acquired 51% of Rotortrade, ultimately completing a 100% acquisition in June 2023.

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